Background

BH Automotive Detailing is fully mobile and equipped with specialised products designed to care for every visual aspect of your vehicle. We come to your location at home, work or away and bring everything to complete the job to the highest of standards. 

BH Automaotive Detailing has been established since 2023, serving clinets within the South and West Yorkshire region.

The Brief

We were commissioned by BH Automative Detialing to create a suite of films for their 2023 online marketing campaign and website. 

They wanted to showcase a multitude of professional services within these films, highlighting certain service aspects such as; operating in all-weather conditions, protection against environmental elements, preservation of vehicle interior,  deep cleaning and ceramic coatings. - to name a few.

It was important to the client that every step-by-step process was documented in order to translate to screen the craft and skill that vehicle detailing entails.

The client understood that the best way to represent their brand was through the medium of video to showcase services and products. The challenge for Next Step Films  was to condense these products and services into 30-60 second clips while maintaining a true represntation of BH Automotive Detailing's services, craft and skill.

Our Approach

Our approach was to document the processes involved within vehicle detailing and translate this into something that visually told a story and kept a viewer intrigued. From setting up on a clients driveway to each intricate process within a selected service, it was important to capture each step of the way. 

To ensure that each moment held visual intrigue, we decided to think outside the box and came up with wierd and wonderful ways of capturing the action, by employing the use of 'POV cameras'  and 'slow-motion footage'  for an extra cinematic look. 

We were keen to create a film that looked ‘polished'’ to tie into  BH Automotive Detailing's branding and ethos. The client walked us through each process in order for us to know how to capture the action in the best possible way.

The Result

The result was a sereies of sharp, slick films that showcased BH Automotive Detailing's products and services in a fresh and exciting way all in under 60 seconds. Each film was edited and formateed to suit a multitude of social media platforms and client website homepage.